pricing
Pricing Menu: branding packages | web design packages | marketing materials | illustration | more info
BRANDING PACKAGES
Hourly
Rates
With Retainer Contract:
$100/hour
Without Retainer Contract:
$120/hour
Brand/Design Consultation
$130/hour phone/Zoom meeting
Logo + Brand Board
Just the necessities
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Logo
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Full Logo in up to 4 colors
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Favicon
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Secondary Logo
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Brand Board
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Colors
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Two patterns/textures
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Fonts Selections (licenses not included) and examples of use
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Two branded elements (e.g., signature, favicon, icons)
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$1890+
Brand Guidelines Package
you're truly committed
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Logo
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Full Logo in up to 4 colors
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Alternate Logo
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Logo Submark
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Favicon
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Brand Board
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Branded Colors
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Two patterns/textures
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Fonts Selections (licenses not included)
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Two branded elements (e.g., signature, icons)
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Brand Description
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Includes branded photography suggestions
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Business Card Design
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Custom-designed profile and banner images for up to three online social media platforms (e.g., Facebook, LinkedIn, Instagram).
$3780+
Web design Packages
Landing/Homepage
keeping it simple
Wordpress or Shopify Website—Up to 2 page templates
What's included:
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Business Planning Questionnaires & Consultation
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Brand Board (logo not included)
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Home Page & Optional Blog Design/Development
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One-hour website maintenance tutorial
Initial search engine optimization by an SEO specialist available for an additional fee.
$2980+
The Business Site
beautiful and easy to maintain
Wordpress or Shopify Website—Up to 10 page templates
What's included:
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Business Planning Questionnaires & Consultation
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Brand Board (logo not included)
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Up to ten unique page designs and development
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May include one complex form (e.g., demographic, address) or online sign-up (e.g., direct online sign-up for packages or classes offered).
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One-hour website maintenance tutorial
$6890+
The Gold Standard
taking it to the next level
"Gold Standard" sites are highly custom Wordpress sites developed by a graphic designer, web developer, and SEO specialist team. Wordpress is considered the gold standard for SEO and customization.
What's included:
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Business Planning Questionnaires & Consultation
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Team approach and strategy
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Brand Board (logo not included)
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Up to ten unique custom page designs
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Custom-coded Wordpress web development
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One-hour website maintenance tutorial
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One month of trouble-shooting services (up to 4 hrs.)
$13,490+
Web Design Add-Ons
These are services that you can include at a reduced rate when purchased alongside a web design package.
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Custom photography for your site (headshots, supporting branded imagery; 8 delivered digital images): $480
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Custom-designed profile and banner images for up to three online social media platforms (e.g., Facebook, LinkedIn, Instagram): $340
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Add an Online Form to your site: +$140+
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Add Online Sign-up Ap to your site: $140+
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First-year website maintenance - Up to three hours/month for 12 months - excellent for portfolio updating, regular blog posting, content changes for increased SEO, troubleshooting, etc.: $1300
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First-year website troubleshooting - Up to an hour/month for 12 months: $400
Defining Terms
Business Planning Questionnaires & Consultation:
You receive questionnaires that help you think critically about the direction of your business, and allow you to strategize regarding your company’s marketing needs. Then, I work with you to apply that strategy to an online marketing presence that speaks to your ideal client both aesthetically and logically.
Simple Branding:
Before we jump into design, I want to make sure that we’ve put together a visual plan for your online marketing materials. Simple branding solidifies the fonts, colors, imagery, design elements and overall aesthetic we will work to achieve on your website. I like to say that simple branding is everything but the logo! But really, we just want to make sure we are consistent in the visual message we’re sending to your potential clients.
Website Maintenance Tutorial:
I want to create websites that works for your business needs. After your site launches, I would love to sit down with you and show you how to post a blog, send a shoutout to your email list, update images in your portfolio. A personal tutorial ensures you have the knowhow to use your site to its fullest potential.
WEBSITE DESIGN NOTES: Websites can be hosted on Shopify, Wix, Squarespace or Wordpress.
Marketing Materials & other design
Marketing Materials
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Pamphlet Design 520+
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Business Card Design - Single Sided $360+
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Business Card Design - Double Sided $420+
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Letterhead or Digital Signature Design $100+
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Branding Element - Simple Vector $100+
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Branding Element - Complex Artwork $260+
Hourly
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Hourly design pricing: $120/hour
Illustration
Illustrations
$360+
Other Custom Illustration - Contact for Pricing
Book Illustrations, Medical/Scientific Illustrations, etc.
Oh, here's some good info!
Payment is required up-front on projects costing $180 and under. Payments are made in two installments on projects costing more than $180. The first payment is required before work on the project begins; the second payment is required after the project has been completed, but before the final product is delivered (or launched).
The pricing above is a guideline. Some projects may require more or less time and effort, and prices may have to be adjusted to reflect that. If you present your budget, a package deal can be arranged. Discounts may be considered for packaging multiple services! For ongoing client-designer relationships, hourly rates may be used.
* Wix and Squarespace website hosting platforms allow clients to maintain and update their own site, significantly reducing maintenance costs. Wordpress and custom-coded sites are also available. All website packages include one-on-one training on how to maintain your new site!